What if you could communicate with clarity, self-confidence & consistency what your change-making project is about and establish valuable relationships with your audience, possible investors, media and your team by only doing one thing:

your conscious brand strategy? 

Dear change-making...

...Eco-Preneur, Education-Rebel, Consciousness-disseminator, Holistic Healer, People-empowerer, Peace-enhancer, Future-of-work-paving startup,

Are you experiencing...

  • ... a lack of clarity & confidence when it comes to communicating your offer
  • ... your communication efforts not reaching the people hence they won’t take the wanted action
  • ... struggle to find a healthy work-life balance so that you can grow your project without losing yourself for the sake of it
  • ... difficulties to stay consistently motivated, disciplined and to not get side tracked
  • ... that you are not attracting the right audience
  • ... stress and overwhelm some- or oftentimes take over your work and piece of mind
  • ... lack of knowledge about the marketing process which makes it hard for you to keep the overview of the next and future steps

The Conscious Brand Strategy program

The Conscious Brand Strategy Program is our step-by-step course and community where we'll teach you how to build your own conscious brand strategy in a time-efficient, conscious and synergy-creating way. Side-by-side with the brand growth we teach you knowledge, skills and tools for your personal growth that is needed for you to make your change-making project grow.

You’ll gain clarity about the change you want to see in the world (your vision), who your audience is, what they deeply desire (consumer insight) and what you will do by which means in order to achieve your dream (your mission). After this course you'll be able to communicate with confidence and consistency what your change-making project is about and establish valuable relationships with your audience, possible investors, media and your team.

 
 

why should you join this course?

 

Our approach to branding is a conscious one which means: we move from the internal alignment to the external growth. We see brand strategy as a tool to not only develop your own brand but also your own self.

The brand’s growth:

  • Using branding & advertising in a conscious and ethical way
  • Understand your audience, the problems they experience, the needs they have and the values they follow
  • Create your brand-message on your own and in a time-efficient and sustainable way
  • Gain clarity about your brand and communicate your project with confidence
  • Nail down your brand’s core: vision, mission, values, brand promises, identity and strategies

The personal growth:

  • Setting achievable and inspiring goals to create a more structured & focused and less overwhelming work-process
  • Get aligned with your purpose
  • Create inner and outer balance in life and work
  • Understand what stress is and how to transform old behaviors
  • negotiate based on yours and the other’s needs
  • Communicate with authenticity and efficiency

what you will get?

The program consists of a mix of online and offline activities with group interaction and individual work. 

  • weekly theory session
  • weekly jam session
  • one 1-on-1 session with each trainer
  • Independent studies and assignments, with feedback from the group and the trainers
  • A full Conscious Brand Strategy Booklet 
  • Peer coaching
  • A platform for interaction

what we ask you for?

In order to get the most out of the program you should reserve time for

  • one weekly theory session via zoom conference (1.5h)
  • one weekly jam-session via zoom conference (1.5h)
  • weekly assignments (2h per week) 
  • feedback forms after each session
  • one big feedback form after the program ended

For this pilot run of the program, we will charge a discounted fee of €345 (the fully developed course that will run in 2019 is estimated to be €1,200) per participant. 

Early-Bird-Access: join the program for 250€ if you apply and pay until April 16th.

investment

 

 

the application process

We have a maximum of 10 spots available in the program. Participants will be selected based on the project they are working on as well as a fit with the group. Participants will be selected on a rolling basis from the start of April 2018, so the sooner you apply, the bigger the chance of being part of the class. The application process will be closed by the 1st of May.  

  1. Participate at one of our zoom-confences where we give you detailed information and the chance to ask all your questions
  2. Fill out the application form asap, latest April 30th 2018!
  3. Within two days of receiving your application, we will notify you if we require an individual conversation (online)
  4. May 8th: You will receive the confirmation email
  5. Payment of the course fee
  6. May 14th an introduction to the course will happen

who we are

 
Marlene Zehnter  is a trained and experienced Brand Strategist (B.A. in advertising and market communication) and founder of  The Mintminds . Her mission No 1 is to bring consciousness into advertising, branding and work. Making this conscious way of creating brand strategies accessible to all change making projects is her mission No 2.   She believes that a conscious brand starts at the core, the heart of the conscious brand-creator, and sees the brand strategy process as an opportunity for the growth of the self and the brand. 

Marlene Zehnter is a trained and experienced Brand Strategist (B.A. in advertising and market communication) and founder of The Mintminds. Her mission No 1 is to bring consciousness into advertising, branding and work. Making this conscious way of creating brand strategies accessible to all change making projects is her mission No 2. 

She believes that a conscious brand starts at the core, the heart of the conscious brand-creator, and sees the brand strategy process as an opportunity for the growth of the self and the brand. 

Hélionor de Anzizu  is a young specialist in conflict transformation and personal dynamics. She has a Master degree in international business law, a Master degree in professional Mediation and a Coaching certification. She also absolved a teacher training in emotional balance.   “If you want to go FAST, empower yourself. If you want to go FAR, connect with others”  The quality of the relationship to one's self has a direct impact on all other relationships including the professional ones with your partners and customers. Gaining clarity about the self hence shows up in the effectiveness and success of one's business.

Hélionor de Anzizu is a young specialist in conflict transformation and personal dynamics. She has a Master degree in international business law, a Master degree in professional Mediation and a Coaching certification. She also absolved a teacher training in emotional balance. 

“If you want to go FAST, empower yourself. If you want to go FAR, connect with others”

The quality of the relationship to one's self has a direct impact on all other relationships including the professional ones with your partners and customers. Gaining clarity about the self hence shows up in the effectiveness and success of one's business.