Brand Identity for Sword & Sparrow

Danelle, a wonderful graphic designer and the founder of Sword & Sparrow supports people that are crafters in their heart and with their hands. When Danelle came to me, I could see that somewhere in between the chaos of all these amazing ideas and thoughts she had a very clear vision in her head. You could say it was on the tip of her tongue but she simply couldn’t manage to find the proper words. So what exactly did she ask me to do? Define a clear Brand Identity and based on that write a tagline for her brand. 

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